On Saturday, April 12th and April 13th 2014, Loren Weisman will be at Booth 934 at the Los Angeles Times Festival of Books with his Music Business Book, “The Artists Guide to Success in the Music Business” (ISBN-13: 978-1608325788) taking place at the University of Southern California’s University Park Campus.
This event is America’s largest book festival and offers exhibitors the opportunity to sell, sample, and display books and related products or promote product/services related to the arts, education, music, culture, etc. Join hundreds of booksellers, publishers, literacy organizations, non-profit organizations, etc. from across the United States at the Los Angeles Book Fest 2014.
Only on the market for four and half months, “The Artist’s Guide” is already making waves. With a foreword written by session guitarist, producer and writer, Elliot Randall, the book is available for purchase or order in more than 500 online and physical retail stores in 30 countries.
For Weisman, the Los Angeles Times Festival of Books serves as a bridge that kicks off the start of the spring/summer engagements which are designed to dispel myths on how to succeed in today’s music business.
Music business and marketing techniques that once worked for music powerhouses such as Dave Grohl of Nirvana and The Foo Fighters; Billy Corgan of the Smashing Pumpkins; and Trent Reznor of Nine Inch Nails, no longer work well in today’s music business climate.
The winter tour had many highlights from bookstores to bars, and among them, a stop at Orange County Choppers in New York. The spring/summer tour is shaping up to be just as dynamic and is loosely titled, “The Undercover Musician.” Why?
Weisman poses, “Wouldn’t it be cool if we could get some of these music powerhouses to disguise themselves without relying on their money, fame or contacts to launch a new group or manage another? What would happen using their original strategies and what could they teach us from the experience? What could they learn about the new music industry of today?”
While these musicians have great stories that people can learn from, the key to success and sustainability in any area of the arts has to be combined with current business and marketing strategies.
“Artists of today can be inspired by the past, but they have to apply present methods if they want a future in music,” Weisman says.
Paperback: 456 pages
Publisher: Greenleaf Book Group Press; 2nd edition (November 13, 2013)
About Loren Weisman:
Music Business Consultant, Speaker and Author Loren Weisman works to help, assist & consult independent artists, musicians, businesses, labels & managers to achieve sustainable success.
For more on Loren Weisman visit: http://lorenweisman.com/