SAN FRANCISCO, Calif. — Loyalty Lab, Inc., the leader in on-demand loyalty and CRM for consumer brands, today announced the launch of its Free Trial program. The Free Trial provides a “try before you buy” option on any of Loyalty Lab’s products to qualified companies for up to 90 days. Marketers will have the opportunity to use their own data in any system, including email, segmentation, loyalty programs, ad hoc reporting, OLAP analysis, and data visualization.

Loyalty CRM Software“This is the perfect opportunity for companies to see how it works before committing,” said Matt Howland, President of Loyalty Lab. “We wanted to give companies a chance to learn more and evaluate our capabilities before making a financial commitment.”

Prospective clients can use their own data on a full subscription of Loyalty Lab products including a sample microsite, complete access to APIs, documentation and best practices, and support from our account management team. The trial can be used to experiment with different relationship marketing tactics, to run parallel to an existing program, to try ad hoc reporting and OLAP, or just to get familiar with Loyalty Lab’s features and applications.

Companies interested in participating in the Free Trial may visit to request access.

Loyalty Lab offers four products for retailers, manufacturers, and other consumer brands, all of which are available for trial:

— Loyalty Lab CRM – A complete customer retention solution. Marketers can consolidate multiple data sources, segment customers dynamically, send messaging, and report on results.

— Loyalty Lab Reward – A state of the art loyalty marketing solution, offering everything from complex rules-driven point programs to benefits-driven recognition programs.

— Loyalty Lab Clienteling – A lightweight solution for in-store clienteling, allowing retailers and other consumer brands to manage customer relationships actively.

— Loyalty Lab Insight – A reporting and analysis solution providing ad hoc reporting, OLAP analysis and robust data visualization tools.

About Loyalty Lab

Founded in 2003 and based in San Francisco, Loyalty Lab ( is a leader in on-demand customer loyalty technology. Its Software-as-a-Service (SaaS) offerings reduce implementation time and expense, eliminate the need for new software or hardware, and scale to meet the needs of any company. Clients include 1-800-FLOWERS .COM, Nine West, Spiegel Brands, Virgin America, and NVIDIA.