Day One Recap: Self-Publishers Online Conference 2010

SPOC SHOW RECAP – DAY ONE: The first day (May 12th) of SPOC was a whirlwind of information. If you joined us, you listened to some big names in the writing and publishing world. Here are a few gems from what they shared, a brief run-down of what’s coming today on Promotion Day. Event is taking place May 12-14, 2010 and you can still participate.

Writing and Publishing Day Recap & Gems
Wednesday was Writing and Publishing Day, and we heard from some big names in the field. Here’s is a recap of their presentations & a few golden “quote gems.”

** Dan Poynter – Self-Publishing Past, Present, and Future
A discussion about changes in the book publishing world and how they affect you. Quote gem: “There is no cookie-cutter answer on the best way to publish. Don’t stop learning.”

** Marcia Yudkin – Writing Without Angst
Marcia explained how to complete your book manuscript painlessly by following your natural tendencies. Quote gem: (On writing.) “If it works, don’t fight it — use it!”

** Susan Daffron & James H. Byrd – Finish Your Book the “Publishize” Way
Susan & James explained how they have published their 10 books using a combination of print-on-demand printing and low-cost online book marketing tactic. Quote gem: “With our 10 books, instead of making .50 as we would if we traditionally published, we make more than half the cover price. And we do not use a subsidy press, largely because if you do, it kills your profit margin.”

** Mark Levine – How to Avoid Publishing Pitfalls
Mark discussed how to sidestep common self-publishing pitfalls and recognize predatory tactics used by subsidy presses. Quote gem: “Books don’t sell themselves; you have to get out there and hustle.”

** Hobie Hobart – From Book Cover to Blockbuster Brand
Hobie discussed how choosing the right cover can launch your business. Quote gem: “With a powerful brand, you can actively shape your clients’ and your prospects’ perception of you and quickly move ahead of your competition.”

QUOTE from a LISTENER:
Great Presentation and information! I am VERY pleased with all the presenters and them giving great tips, resources and content on all of the calls. AWESOME CONFERENCE!

You Can Still Get Involved
Did you miss the calls? (And other quote gems?) There are two options available so you can hear the self-publishing wisdom and how-tos from Dan Poynter, Marcia Yudkin, Susan Daffron & James H. Byrd, Mark Levine, and Hobie Hobart plus the other 10 presentations from the conference.

To get the audio downloads or CDs just go to http://www.SelfPublishersOnlineConference.com and click the Register link at the top of the page.

To upgrade your (free) Basic Pass to a Standard or Premium pass, just select the kind of pass you want and go through the registration process again, requesting a different login user name.

If you have upgraded, make sure to log in with your NEW username to get access to the downloads. (We’ve been able to post them within an hour of the seminar.)

Note that you do not need to “activate” the new account (the system does that automatically).

SPOC Talk For TODAY – MAY 13 – Promotion Day!

Thursday is Promotion Day and featured speakers include:

(All times PACIFIC)

8 AM – Keynote: Fern Reiss – How Self-Publishers Can Thrive in Today’s Publishing Climate
10 AM – MJ Rose – Buzz Your Book

11:30 am – 12:15 pm – Promotion Roundtable Q&A

1 PM – John Kremer – Book Promotion 101: The Secrets to Book Marketing Success
3 PM – Kate Bandos – DIY Book Promotion
5 PM – Penny Sansevieri – Red Hot Internet Publicity: How to Leverage Social Media for Profit

You can listen in for free during the conference, get handouts (for those presentations that have them), and access our Exhibit Hall for more great self-publishing information.

Log in at http://www.SelfPublishersOnlineConference.com .

Starts Today: Second Annual Virtual Conference for Book Industry and Self-Publishing – 15 Industry Experts Tell All

SANDPOINT, Idaho /Publishers Newswire/ — Those who want to learn more about book publishing no longer have to worry about flight delays, security lines, scary shoes, plastic bags, safety cards, luggage fees, or cramped seats. At the Self-Publishers Online Conference (SPOC) – starting today May 12 through the 14th, 2010 – authors and publishers can learn from 15 publishing experts from the comfort of their home or office. Many of the speakers at the Self-Publishers Online Conference usually speak at large industry events, such as Book Expo America. For those who can’t afford or don’t want to travel to New York City, SPOC offers a reasonably priced alternative: it’s free.

At SPOC, these 15 experts will share book publishing advice and inspiration:
* Kate Bandos, publicity expert who has worked with hundreds of publishers and authors will talk about “DIY Book Promotion”
* Peter Bowerman, author of The Well-Fed Self-Publisher will explain how to “Build Your Own Well-Fed Empire”
* Susan Daffron and James Byrd, owners of Logical Expressions, Inc. and author of Publishize: How to Quickly and Affordably Self-Publish a Book that Promotes Your Expertise will discuss how to “Finish Your Book the Publishize Way”
* Janet Goldstein, a NYC-based publishing and strategy consultant will present the “Platform Manifesto for Authorpreneurs”
* Mark Victor Hansen, co-creator of the best-selling Chicken Soup for the Soul books will share “Wealthy Writers Wisdom”
* Hobie Hobart, co-owner of Dunn and Associates will explain how to go from “Book Cover to Blockbuster Brand”
* John Kremer, author of 1001 Ways to Market Your Books will present “Book Promotion 101: The Secrets to Book Marketing Success”
* Mark Levine, author of the Fine Print of Self-Publishing: The Contracts and Services of 45 Self-Publishing Companies Ranked, Analyzed, and Exposed will explain “How to Avoid Publishing Pitfalls”
* William Patterson, internationally recognized book marketing, business and wealth coach will share “How to Turn Your Product Line into a Fortune”
* Dan Poynter, self-publishing guru and the author of the best selling Self-Publishing Manual will discuss “Self-Publishing Past, Present, and Future”
* Fern Reiss, author of the Publishing Game series of books and director of the International Association of Writers will explain “How Self-Publishers Can Thrive in Today’s Publishing Climate”
* M.J. Rose, international best selling author of 10 novels and creator of AuthorBuzz promotion service will reveal how to “Buzz Your Book”
* Penny C. Sansevieri, media relations expert and author of Red Hot Internet Publicity will present “How to Leverage Social Media for Profit”
* Peter Winick, consultant to thought leaders, authors and gurus will explain how to “Develop and Execute a Strategy to Monetize Your Platform”
* Marcia Yudkin, creative marketing expert and author of 11 books will present “Writing Without Angst.”

Participants can register for the Self-Publishers Online Conference at www.SelfPublishersOnlineConference.com .

A free Basic attendance pass gives participants live call-in access to the teleseminars and a login for the exhibit hall and seminar handouts. Paid Standard and Premium passes offer access to the seminar recordings and bonus materials.

All attendees receive information and discounts from exhibitors and sponsors, including Send2Press(R) Newswire, which is providing a special discount on services for book promotion to traditional media and online social media streams.

About the Self-Publishers Online Conference:

The Self-Publishers Online Conference (SPOC) is being put on by Logical Expressions, Inc. . SPOC gives sponsors an opportunity to showcase products and services to attendees who are seeking information about how to self-publish successfully. The event consists of teleseminars with self-publishing experts and a virtual exhibit hall and conference rooms, which feature sponsor, exhibitor, and speaker information. Learn more or sign-up to participate at: www.SelfPublishersOnlineConference.com .

Authors Receive Self-Publisher Education and Book Promotion Discounts at Virtual Conference

TORRANCE, Calif. /Publishers Newswire/ — Neotrope this week announced it has joined in sponsoring the second annual Self-Publishers Online Conference (SPOC), a three-day virtual event that features a total of 15 expert speakers, and which will take place May 12-14, 2010. Neotrope’s Send2Press Newswire service will be providing both promotional services for the event, as well as discounts on book promotion packages for attending book authors and small publishers.

“The book publishing industry is evolving, but one thing remains constant: the need to get the word out about new titles. Independent publishers, authors, and self-publishers can learn the latest about self-publishing and receive promotional discounts by attending the event,” said event co-founder, Susan Daffron, of Logical Expressions, Inc. “We’ve used Neotrope’s Send2Press services to promote our own books and we’re thrilled to have them as a sponsor.”

SPOC encourages aspiring authors to “Live Long and Publish” during the three-day virtual event that features 15 expert speakers, including Dan Poynter, Fern Reiss, Mark Victor Hansen, and 12 others. At SPOC, attendees can listen to presentations, browse the online exhibit hall of book industry vendors, and participate in Q&A roundtables and online discussions — all from the comfort of their desk.

“We’re excited to be part of this year’s event,” said Neotrope CEO Christopher Simmons. “The trend to virtual trade shows has been accelerating this year and the line-up of talent for SPOC is particularly impressive — a virtual event is ideal for bringing together such a wide variety of voices and expertise while making it cost effective for anyone to attend.”

He added, “I got my start in self-publishing as a teenage entrepreneur in the late 1970s, and there were no resources back then to learn how to do this. Now, events like SPOC can provide an invaluable education for new authors, and small publishers who want to take things to the next level.”

About Neotrope and Send2Press:

Celebrating its 10th anniversary in 2010, Send2Press (a service of Neotrope) offers best-in-class affordable news distribution directly to working print and broadcast media, but also online and social media, and deep into search engines using proprietary ContextEngine(R) technology. Send2Press is unique because it was the first newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts.

Established in 1983 by creative guru Christopher Laird Simmons (a member of ASCAP and PRSA), and best-selling author J.L. Simmons, PhD, Neotrope(R) is a privately held company involved in brand marketing as well as entertainment publishing. Neotrope was an Inc. 5000 company in 2009. More information: www.Neotrope.com .

About the Self-Publishers Online Conference:

SPOC is the brainchild of Logical Expressions, Inc., a software and book publishing company based in Sandpoint, Idaho. President Susan Daffron says, “Because of the economy, fewer people are going to big publishing shows like Book Expo. I’m in Idaho and getting to New York isn’t exactly a picnic! We knew we weren’t the only publishers who wanted easier access to book publishing education and information, so that’s why we created SPOC last year. Our goal is to help more people learn how they can self-publish quality books, so anyone can attend SPOC live for free.”

Attendees can register online at www.SelfPublishersOnlineConference.com . A free Basic attendance pass gives participants live call-in access to the teleseminars, a log in for the exhibit hall and discussion area where they can ask questions and “virtually mingle” with other authors and publishers, and access sponsor benefits, including the discount code on the book promotion package from Send2Press. Paid Standard and Premium passes offer access to the seminar recordings and a wide range of additional bonus materials.

For more information about the Self-Publishers Online Conference, visit the Web site at SelfPublishersOnlineConference.com . For information about Logical Expressions, Inc. visit: www.LogicalExpressions.com .

For more information about Neotrope’s Send2Press services for small to medium business promotion, visit: www.Send2Press.com . For more information about Neotrope, visit: www.Neotrope.com .

Business of Book Publishing: Learn the Latest from 15 Experts at May 12-14 Virtual Conference

SANDPOINT, Idaho /Publishers Newswire/ — The second annual Self-Publishers Online Conference (SPOC) gives entrepreneurial writers, authors, and publishers the opportunity to learn from experts in book publishing from the convenience of their own office. At SPOC, everyone is encouraged to “Live Long and Publish!” This three-day virtual event features expert speakers on May 12, 13, and 14, 2010.

Authors and self-publishers can attend SPOC when they have time in their schedule. There is no charge for a Basic Attendance pass. Attendees can wander the virtual exhibit hall, take part in online conversations, attend informative teleseminars, participate in Q&A roundtable discussions, and discover helpful information about writing and publishing quality books.

Fifteen publishing experts will offer information and advice for both aspiring and veteran self-publishers:

* Kate Bandos, publicity expert who has worked with hundreds of publishers and authors will talk about “DIY Book Promotion”
* Peter Bowerman, author of The Well-Fed Self-Publisher will explain how to “Build Your Own Well-Fed Empire”
* Susan Daffron and James Byrd, owners of Logical Expressions, Inc. and author of Publishize: How to Quickly and Affordably Self-Publish a Book that Promotes Your Expertise will discuss how to “Finish Your Book the Publishize Way”
* Janet Goldstein, a NYC-based publishing and strategy consultant will present the “Platform Manifesto for Authorpreneurs”
* Mark Victor Hansen, co-author of the best-selling Chicken Soup for the Soul books will share “Wealthy Writers Wisdom”
* Hobie Hobart, co-owner of Dunn and Associates will explain how to go from “Book Cover to Blockbuster Brand”
* John Kremer, author of 1001 Ways to Market Your Books will present “Book Promotion 101: The Secrets to Book Marketing Success”
* Mark Levine, author of the Fine Print of Self-Publishing: The Contracts and Services of 45 Self-Publishing Companies Ranked, Analyzed, and Exposed will explain “How to Avoid Publishing Pitfalls”
* William Patterson, internationally recognized book marketing, business and wealth coach will share “How to Turn Your Product Line into a Fortune”
* Dan Poynter, self-publishing guru and the author of the bestselling Self-Publishing Manual will discuss “Self-Publishing Past, Present, and Future”
* Fern Reiss, author of the Publishing Game series of books and director of the International Association of Writers will explain “How Self-Publishers Can Thrive in Today’s Publishing Climate”
* M.J. Rose, international bestselling author of 10 novels and creator of AuthorBuzz promotion service will reveal how to “Buzz Your Book”
* Penny C. Sansevieri, media relations expert and author of Red Hot Internet Publicity will present “How to Leverage Social Media for Profit”
* Peter Winick, consultant to thought leaders, authors and gurus will explain how to “Develop and Execute a Strategy to Monetize Your Platform”
* Marcia Yudkin, creative marketing expert and author of 11 books will present “Writing Without Angst.”

Attendees can register online at www.SelfPublishersOnlineConference.com . A free Basic attendance pass gives participants live call-in access to the teleseminars and a log in for the exhibit hall and seminar handouts. Paid Standard and Premium passes offer access to the seminar recordings and a wide range of bonus materials.

About the Self-Publishers Online Conference:

The Self-Publishers Online Conference (SPOC) is being put on by Logical Expressions, Inc. (www.LogicalExpressions.com). SPOC gives sponsors an opportunity to showcase products and services to attendees who are seeking information about how to become a self-published author. The event consists of teleseminars with self-publishing experts and a virtual exhibit hall and conference rooms, which feature sponsor, exhibitor, and speaker information. More information is available at www.SelfPublishersOnlineConference.com .

About Logical Expressions, Inc.:

Logical Expressions is a software and publishing company based Sandpoint, Idaho that is owned by Susan Daffron and James Byrd. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects. In addition to publishing its own series of books, Logical Expressions offers book production and consulting services to help guide people through the steps to become successful independent self-publishers.