SPOC SHOW RECAP – DAY THREE (FINAL DAY): The third and final day of SPOC 2010 (May 14) focused on turning your book into a business with a complete product line. If you joined us, …

Media Coaching is the practice of helping someone become comfortable with dealing with the media, whether it’s a phone interview, on-air appearance, or talk show sit-down. Media coaching is most often used by political candidates …

One of the most cost-effective ways to “get the word out” about your new product or service is to use a press release. Basically, this is a brief announcement directed to the media (magazines, newspapers, …