DETROIT, Mich. /Publishers Newswire/ — Sex Appeal Magazine announces its official launch on August 1st, 2009, at a promotional event with The Official Ed Hardy Runway Show. The event will kick off at Clutch Cargos in Pontiac, Michigan, and will feature the fashion show and live entertainment. The event is from 9 p.m. until 2 a.m. Sex Appeal Magazine was created by Metro Detroiter, Eric Bulls, with the intention to craft a magazine that captures the true essence of the expression itself. The publication’s editorial concept delivers cutting edge informative articles covering topics such as sex, drugs, money and entertainment. A diverse group of advertisers and attractive models adorn its pages.

The Publisher and Editor-in Chief, Eric Bulls, has even gone so far as to challenge the very definition of sex appeal. “I am seeking to change the phrase from the current dictionary definition of: ‘Sex Appeal (noun) 1. Attractiveness to the opposite sex,’ to the following: ‘Sex Appeal (noun) 1. A sexually motivated phenomenon with the power of arousing a pleasing response,’” says Bulls.

“The reason I chose to use the word ‘phenomenon’ in this definition is because you really can’t explain why certain things have ‘sex appeal’ to certain individual entities,” adds Bulls.

Seeking to change the dictionary definition of sex appeal has been met with some stone-walling but Dr. Debra Laino, host of “Raw Sex” New Jersey 1360 AM, states: “All definitions are subject to change due to the changing nature of the social environment.”

Laino believes the new definition provided by Bulls is one of meticulous thought and encompasses a much larger spectrum of sex appeal and sexuality. The new definition encompasses a new idea, one that has been needed for some time now. “It identifies the reality of sex appeal being unique to all human beings,” says Dr. Laino.

Sex Appeal Magazine’s present and future business ventures include a magazine, a photography company, a cosmetics company, a fragrance, a modeling agency, a clothing line and a multimedia division of Sex Appeal Worldwide Entertainment Inc.

More information: www.sexappealmagazine.com (no nudity).